The Falcon and the Winter Soldier, a brand new Marvel Cinematic Universe present on the Disney+ streaming platform, integrated a Bitcoin (BTC) bounty into its latest episode.
In episode three, “Energy Dealer,” one of many characters receives a textual content message which reads: “Selby lifeless. ₿1K BOUNTY for her killers.” The reference, which drops across the narrative’s half approach mark, is well timed given Bitcoin’s ongoing bull market. At time of publication, 1,000 BTC equals roughly $58.eight million USD.
Reddit consumer Okitraz1986 noticed the Bitcoin reference, and posted their findings (in addition to a screenshot) on Reddit’s r/Bitcoin discussion board on Friday, saying:
“Thought it was cool, figured I would share. Thoughts you this was loads cooler like 5 years in the past again when i obtained into the bitcoin area however nonetheless good to see we’re making headway into cultural touchstones.”
Sadly, the story nonetheless exhibits Bitcoin being utilized in an underworld-esque method, as a substitute of as an asset for public funding — which might arguably be a extra apt use case, if not fairly so thematic. Over time, Bitcoin has discovered it troublesome to shake its reputed connections to nefarious exercise, regardless of growing legitimacy as a retailer of worth just like gold.
In late 2020, one other TV present referred to as Shameless additionally included Bitcoin and Ethereum references in one episode.